The people behind the automation

We make powerful technology work for the people who need it most.

AutoNinja is a small team of automation specialists building custom AI systems for small businesses. We're not a SaaS company. We don't sell templates. We build, and then we hand things over running.

Anass El Mekkoussi

Founder & CEO

Anass El Mekkoussi

The founder

Anass El Mekkoussi

Founder & CEO · AutoNinja

I built AutoNinja because I kept watching small business owners drown in work that should have been automated years ago.

I'd spent years building automation systems and the same problem came up every time. The technology existed. n8n existed. The ability to connect a CRM to a calendar to a WhatsApp number and make a lead response agent existed. But nobody was making it accessible to the people who needed it most.

Most small business owners aren't engineers. They're good at what they do — law, medicine, marketing, consulting, home services — and they're being slowed down by admin work that has no business being done by a human in 2026. That gap is what AutoNinja closes.

We don't sell software. We don't sell subscriptions. We build custom systems, connect them to the tools you already use, and hand them over running. Our name is on the work. If it doesn't save you 20 hours a month, we keep working until it does.

— Anass El Mekkoussi, Founder & CEO

What we believe

The work should disappear. The results shouldn't.

AutoNinja exists to make the operational complexity of running a small business invisible — so the people who built those businesses can focus entirely on the work that made them worth building.

  • Outcomes over outputs.

    We measure our work by what changes for the client — not by how many nodes are in the workflow. If it doesn't save time, it doesn't count.

  • Simplicity is the hardest thing to build.

    Making powerful technology feel simple requires more skill, not less. We do the hard work so the client never has to see it.

  • Honest over impressive.

    We say what we mean. We give realistic timelines. We don't oversell. A client who trusts us is worth more than a client who was impressed once.

  • We only win when you win.

    The 30-day guarantee is not a marketing line. It is how we operate. If your system doesn't deliver, we keep working. That's the deal.

  1. Stage

    Stage

    Ops Audit

    30-min call with Anass

    What happens

    We map your operations and identify your top 3 automation opportunities ranked by ROI.

    You get

    Written blueprint — no obligation to proceed.

  2. Stage

    Stage

    Proposal

    AutoNinja

    What happens

    We scope the build, define the integrations, and send a 2-page proposal.

    You get

    Clear scope, timeline, and fixed price.

  3. Stage

    Stage

    Build

    AutoNinja

    What happens

    We build, integrate, and test everything — you're involved at key approvals only.

    You get

    Fully tested system ready for launch.

  4. Stage

    Stage

    Launch & Training

    AutoNinja + You

    What happens

    We launch together, walk your team through how it works, and hand over documentation.

    You get

    Live system + trained team + written SOPs.

  5. Stage

    Stage

    Optimise

    AutoNinja

    What happens

    30 days of monitoring, tuning, and weekly check-ins post-launch.

    You get

    Optimised system + confidence it will hold.

The 30-day ROI guarantee

If it doesn't save you time, we keep working.

If your system doesn't save you a minimum of 20 hours per month within 30 days of launch, we keep working at no additional cost until it does. No contracts. No lock-in. No risk.

Saved / month
20h

Minimum guaranteed.

Window
30d

From launch day.

Lock-in
0

No contracts. No risk.

The team

A small team that does the work.

We don't have account managers who sell you something and disappear. The people who talk to you are the people who build for you. That's how we keep quality consistent and accountability real.

Anass El Mekkoussi

Founder & CEO

Anass El Mekkoussi

I build systems for the people who built businesses.

Anass built AutoNinja after years of watching small businesses lose time and revenue to broken, manual processes. He leads every client engagement personally — from the ops audit through to launch.

  • Workflow architecture & system design
  • LLM guardrails, prompts, and RAG setups
  • Every build tested, documented, and handed over running
Years in automation
10+
Systems shipped
50+
Hours saved / mo
1k+
ROI guarantee
30d

No junior hand-offs

You talk to the people who build for you.

Build → ship → stay

We don't disappear after launch. We optimise for 30 days.

Our name on it

If it doesn't deliver, we keep working at no cost.

Let's map what we'd automate first.

Fill in a 5-minute form. We'll review your operations, identify your top automation opportunities, and tell you exactly what we'd build — before you spend a dollar.

Get My Free Ops Audit

5 minutes. No commitment. No sales pressure.